A boutique CX advisory built for growing organisations.
CXAnanta exists to put the processes, standards, and governance in place that let customer experience compound with growth, not decay under it.
Ananta means infinite
“Customer experience has no fixed ceiling. It compounds when it is properly governed, and it decays when it is left to chance.”
Sunil Sharma
Founder, CXAnanta. Former APAC Head, Customer Service and Compliance, LifeScan (Johnson & Johnson).
Before founding CXAnanta, Sunil led Customer Service and Compliance for the Asia Pacific region at LifeScan, part of Johnson & Johnson, overseeing multi-country service operations across regulated healthcare markets.
His experience combines strategic leadership with deep operational expertise in building and transforming customer service organisations across diverse markets.
CXAnanta is a one-person advisory by design. Clients work directly with Sunil, from the initial diagnostic through to delivery. No rotating team, no handoffs between junior and senior staff.
What makes this advisory different
Founder-led, always
You work with Sunil directly, from diagnosis through delivery. No juniors, no rotating teams.
Built for regulated environments
Two decades in healthcare and compliance-heavy operations. We know what governance actually requires.
Governance-first thinking
Every recommendation is designed to hold after we leave. No slide decks without operating change behind them.
Honest about fit
If we cannot help you, we will say so, and point you towards someone who can.
How every engagement works
Every engagement is tailored, but follows the same disciplined path.
- Discover
Understand the current state.
- Diagnose
Identify the gaps and opportunities.
- Design
Define how things should work.
- Deliver
Practical recommendations and a roadmap.
- Enable
Build capability and governance to sustain it.
- Discover
Understand the current state.
- Diagnose
Identify the gaps and opportunities.
- Design
Define how things should work.
- Deliver
Practical recommendations and a roadmap.
- Enable
Build capability and governance to sustain it.
- Leadership teams that want CX properly structured and governed.
- Growing organisations, typically 50 to 500 people, where service consistency matters.
- Businesses in healthcare, medical devices and regulated sectors.
- Teams that want improvements to hold, not another one-off project.
- Organisations looking for outsourced customer service delivery.
- Buyers looking for a slide deck without the operating change behind it.
- Teams unwilling to write down how things actually work.
- Very early stage businesses with no customer service function yet.
Want to talk?
Tell us a little about where things stand. If it is a fit, we will suggest a sensible first step.